Among the most successful was C. A cut-throat competitor to Kellogg, Post even bought exclusive rights to manufacture the cereal-rolling machine needed in the cereal production process—equipment that Will Kellogg originally helped design.
With the completion of the transcontinental railroad in the late 19th century, the United States was now linked to an unprecedented degree, creating a mass market for Kellogg, Post and other newly recognizable packaged-food brands to ply their wares. Despite the sometimes outrageous claims made in their advertising Post, for instance, claimed that Grape-Nuts cured everything from rickets to malaria , the growing variety of brand-name companies promised a certain level of quality and uniformity, especially as Americans began to consume processed foods in mass quantities for the first time.
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Live TV. This Day In History. This decline is likely to continue further, with Euromonitor predicting that U. Television, which played a crucial role in marketing cereal to a young audience, has pivoted to streaming, where there are often far fewer ads.
They're going to Netflix, they're streaming. Because that's where everybody is. We could also benefit our health if we ate more cereal — certain cereals, anyway. Cereal could be an answer to this cooking fatigue, but it will take some reprogramming of how we think about food to really lean into it. But, it might be possible. I love to cook, but I have a digestive disorder that makes me sensitive to a lot of healthy, fibrous fruits and veggies I still eat and delight in them, but they sometimes give me stomach aches.
Only once I came back around to cereal did I realize I could easily and gently reintroduce regular fiber pun not intended into my diet. Turns out, the original Kellogg was right about at least one thing: Cereal, at least some cereal, is good for your gut. Though the year-old invention will almost certainly never disappear, the gains of are projected to slow and slide back into the downward spiral the industry had experienced over the past decade. Related Stories. No promo code required.
European dairy cows were brought to North America in the early s. Louis Pasteur, a French microbiologist, conducted the first pasteurization tests in Commercial milk pasteurization machines were introduced in In the s, milk cans were replaced with large on-farm storage tanks, and plastic coated paper milk cartons were invented, which allowed for wider distribution of fresh milk.
Kellogg, who owned the Battle Creek Sanitarium in Battle Creek, Michigan, offered granula for its purported health benefits but referred to it as granola to avoid any legal entanglements with Jackson.
By , Kellogg was selling two tons of granola a week. By , more than cereal companies were operating out of Battle Creek. Kellogg, of course, became famous for his far more appealing Corn Flakes which he invented because he thought they would curb masturbation. Even as cereal became more processed and softer, the tendency to soak it in milk never left the public consciousness. Milk was the perfect way to add moisture to the dry food without turning it into a completely soggy mess.
Like cereal, milk was also synonymous with health, full of vitamins and calcium.
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