There are lots of reasons behind that and below we are mentioning some points which will help you to understand and fix the issues.
So let's get started-. Google regularly monitors and analysis all clicks and impressions on their network. Their advanced technology always tracks invalid ads clicks.
However, Google refunds all invalid activity costs to the advertiser. There are some common facts are depends on your invalid activity. If you click or giving impressions from unethical users. Automation clicking system. You are provoking your audience to click on your ads. Now, this tech-savvy world everyone is using their smartphones for surfing the internet.
So, if your site is not optimized for mobile, you cannot get the real amount of visitor on your website. Besides that, this can affect your AdSense revenue. For this happen, you have to need to create your website with a fully mobile optimization system.
Website traffic is an essential part of a website. There are mainly two types of traffic are on your AdSense earnings. This decreases your reliance on AdSense and helps you to diversify your ad revenue. Here are two guides on the topic:. By switching to header bidding you can access other tools like Snigel Smart Refresh , which verify that the user is human before delivering an impression.
Some advertising technology companies like Snigel use fraud detection systems to eliminate invalid traffic. Snigel has trained a neural network to detect fraudulent browsing activity.
This results in much lower deductions. If you notice a sudden rise in clicks or a strange increase in traffic, contact Google here.
Invalid or accidental clicks are often caused by a poor ad layout and setup. For example:. By correcting these errors you can dramatically decrease the amount of deductions applied to your AdSense account. Experienced advertising technology companies like Snigel support publishers by providing a full site report for reducing invalid traffic. Even very clean websites that have been up for decades have been affected. This area is constantly evolving so we continue to invest manpower and development resources to keep AdSense deductions to a minimum.
AdSense deductions have increased significantly starting in March and peaking in August However, it is possible to minimize deductions by using a better ad layout, ad setup and switching to header bidding. Ben is Snigel's Head of Publisher Success. He works on business development and marketing - spreading the word about how Snigel can help publishers supercharge their ad revenue. Improve Your Core Web Vitals.
Avoid AdSense Deductions. Top 5 AdSense Alternatives. AdSense Revenue Calculator. Anti-Adblock — Recover Ad Revenue. What Is An Ad Refresh. Serve Ads Without User Consent. Skip to content.
Facebook LinkedIn. November 5, If the page with the higher-paying ads suddenly sees a decline in traffic while the page with the lower-paying ads sees an increase, your earnings will suffer as a result. Despite this, your traffic will still remain the same.
You can measure your page level earnings by integrating AdSense with Analytics. Changes to a website can produce lower or higher earnings. Check your robot. Changes in the form of adding images or dynamic content can also cause issues. Google is much less effective at analyzing images and dynamic content than it is with text. In the event that none of these issues arise but your site was down due to a hosting issue or change, you should wait up to 48 hours before taking action.
Google recommends using JavaScript tags instead of iFrame tags. There are fewer issues when using JavaScript. If you changed your ad server , targeting issues are the likely culprit because initial targeting issues often exist. Correcting targeting issues is a necessity. The most relevant text, the text you want to have AdSense target when selecting ads, should be placed within these tags.
You can also ignore certain text using the following start tag:. If mobile traffic has increased but non-mobile traffic has decreased, this can lead to poor performance. Websites that are not optimized for mobile will lead to fewer user clicks and earnings as a result.
Simple coding changes will have an effect on earnings. This should allow you to drill into your pages with the highest bounce rate to determine when the bounce rate increased if it did at all.
This is one of the best ways to quickly identify if there is something on your pages or site that is directly affecting users causing them to bounce. If ad revenue is dropping, traffic is stable, and you can rule out one of the other above issues—it could be your ad positions.
Few people actually realize the dramatic impact that ad position has on their earnings. Many ill-formatted ads with poor viewability metrics might be damaging user experience. These are the most common reasons why earnings drop, yet traffic stays the same. The only way to determine if this is the case is to test different ad positions manually. Most publishers hate this process because testing is difficult and takes lots of time.
Publishers use Ezoic to test thousands of ad configurations to determine optimal distribution. This allows publishers to not only stop the decline in earnings but the ability to increase UX and revenue at the same time.
Recent changes like launching a new website, changing hosts, or implementing a new CMS are likely culprit 1. A lot of times these will cause redirects, indexing, or crawl errors. If you do not pass on your previous link history to the new ones, Google and other engines will see it as a completely new page. Also, new CMS systems or site configurations may have accidentally non-indexed your important pages. This is an easy fix. In WordPress, there is usually a function down at the bottom of each page that will let you check this.
Important: If your pages are set to non-index they will not be crawled by search engines. A steady decline in both ad earnings and traffic over the course of weeks or months may indicate a more systemic issue worth closely considering. You may be losing organic traffic positions. Option 1: Pull a Google Analytics report that looks at overall traffic and organic traffic side-by-side. Option 2: Use a tool like Moz or SEMrush to identify changes in keyword rankings and organic performance.
These factors can prove to be a huge hit for your bottom line if not addressed quickly. Again, this could be related to certain types of ads, new javascript on your page, or something else. The easiest way to test this is to run it quickly through a set of tools. Two good tools to see what might be slowing your site down are PageSpeed Insights and Pingdom.
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